Capturing the Smiley x Reebok Collaboration: Custom Sneaker & Giveaway Video
When Smiley and Reebok teamed up for their latest sneaker collaboration, they needed a visually engaging way to showcase the project and promote their Instagram giveaway. Having seen my past work, they reached out to me to produce a high-quality promotional video that captured the creativity behind the collaboration.
The centerpiece of the giveaway was a custom hand-painted Reebok Club C 85, designed by Sneaker Queens Customs. My role was to bring the creative process to life through a dynamic, engaging video that highlighted every step of the sneaker customization and built excitement around the campaign.
Capturing the Custom Sneaker in Action
With Sneaker Queens Customs transforming the Reebok Club C 85 into a one-of-a-kind piece of wearable art, my job was to make sure the intricate details and craftsmanship were fully showcased in a visually compelling way.
Cinematic Close-Ups – Using professional lighting and creative angles, I captured the hand-painted details of the sneaker, ensuring every brushstroke was visible.
Engaging Voiceover & Editing – The video needed to guide the audience through the customization process, so I incorporated a clear, engaging voiceover along with smooth transitions and dynamic pacing.
Social Media Optimization – Since this video was created for Instagram marketing, I formatted it for vertical viewing, ensuring it was eye-catching and mobile-friendly for Reebok and Smiley’s audience.
The final product was a 45-second promotional video designed to generate excitement, showcase the sneaker’s craftsmanship, and drive engagement for the giveaway.
A Giveaway That Stood Out
The custom Smiley x Reebok sneaker by Sneaker Queens Customs became the highlight of an exclusive Instagram giveaway, giving one lucky fan the chance to own a truly one-of-a-kind custom sneaker. My video played a key role in building hype around the launch and encouraging fans to engage with the campaign.
Through strategic storytelling, polished visuals, and a high-energy approach, the video not only helped promote the giveaway but also reinforced the creativity behind the Smiley x Reebok collaboration.
A Custom Sneaker Giveaway That Stood Out
The Smiley x Reebok sneaker I created became the centerpiece of a highly anticipated Instagram giveaway, giving one lucky fan the opportunity to own this exclusive, hand-painted custom. The video played a key role in building hype around the launch and encouraging fan interaction.
The collaboration was a massive success, blending custom sneaker artistry, storytelling, and social engagement in a way that helped amplify the Smiley x Reebok campaign.
Need High-Quality Video Content for Your Brand?
From branded sneaker collaborations to product showcase videos, I specialize in creating high-quality, engaging content that helps brands connect with their audience and elevate their campaigns. Whether you need:
🎥 Professional videography for social media marketing
📸 Creative product photography & brand storytelling
🎬 Dynamic video content that enhances brand identity
📩 Let’s work together! Reach out today to bring your vision to life through professional video production and content creation.
